The Sunk Cost Fallacy

Perception: You make rational decisions based on the future value of your investments. Truth: Your decisions are influenced by emotional attachment. The more you invest in something, the harder it is to abandon or change it. This is [...]

2017-11-08T14:09:07-08:00April 24th, 2017|Business|

Client Website – Kilgore Blackman

Kilgore Blackman is a hardware and building materials store in Salem, Oregon. Mendocino Forestry Products is one of their largest suppliers, and because of their relationship, Mendoco approached us about building a new site for Kilgore Blackman. Because of Kilgore [...]

2018-01-30T13:14:04-08:00April 10th, 2017|Clients|