The Sunk Cost Fallacy

The Sunk Cost Fallacy

Perception: You make rational decisions based on the future value of your investments. Truth: Your decisions are influenced by emotional attachment. The more you invest in something, the harder it is to abandon or change it. This is known as the Sunk Cost Fallacy....
Writing For the Web vs. Writing For Print

Writing For the Web vs. Writing For Print

Long before I became a web designer I was a dance instructor. I taught for many years, and during that time I noticed something funny. Musicians often had a difficult time learning to dance. It seemed counter-intuitive considering that music is the driving force...
Client Website – Kilgore Blackman

Client Website – Kilgore Blackman

Kilgore Blackman is a hardware and building materials store in Salem, Oregon. Mendocino Forestry Products is one of their largest suppliers, and because of their relationship, Mendoco approached us about building a new site for Kilgore Blackman. Because of Kilgore...
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