Look at the address bar of the website you’re visiting. Do you see a little padlock in front of the web address? If you’re reading this on our blog page, the answer should be yes because Smart Monkey Design’s website is delivered over a secure connection. If anyone were to intercept the data between your computer and our web server, they wouldn’t be able to read it because it’s all encrypted.
The information to and from your website is transmitted in one of two ways, either with HTTP or HTTPS. HTTPS is a secure connection, and up until now this has only been important for websites that take credit card or other sensitive personal information. Well it’s time to convert EVERY website to HTTPS, and here’s why:
Even if your website doesn’t take sensitive information, it can still transmit data that can be useful to hackers. The more connected our world becomes, the more opportunities hackers have to gather information they can use for their own purposes.
2. SEO (Search Engine Optimization)
Google wants the web to be secure, so they’ve announced that secure sites are now getting a boost to their SEO ranking. If your competitors are converting to HTTPS and you’re not, it’s only a matter of time before you slip in the search rankings.
Studies show that if a website takes more than 3 seconds to load, visitors are more likely to move on to something else. Speed matters for a website, and HTTPS is up to 70% faster than HTTP. I’m not going to get into why that is in this article, but if you’re interested check out this post by Sam Rueby.
Converting a website to HTTPS requires an SSL certificate. In the past, the purchase and periodic renewal of an SSL certificate could get expensive. With the recent push to make the web more secure, an organization called Let’s Encrypt was formed to offer free SSL.
At this point the downside of not converting your website to HTTPS far outweighs any cost. If your web person hasn’t contacted you yet about converting your site, it’s time for you to give them a call. If your website is build with WordPress and you don’t currently have a web person, give us a call.