The Sunk Cost Fallacy

The Sunk Cost Fallacy

Perception: You make rational decisions based on the future value of your investments. Truth: Your decisions are influenced by emotional attachment. The more you invest in something, the harder it is to abandon or change it. This is known as the Sunk Cost Fallacy....
Does Anyone Still Use the Phone Book?

Does Anyone Still Use the Phone Book?

Every so often we find a brick of yellow paper on our front step. At this point it never even makes it into the house, it goes straight into the recycling bin. It wasn’t that long ago that it was difficult to get by without a phonebook. How else were you...
How to Hire a Web Designer

How to Hire a Web Designer

I recently watched a presentation by Mike Chavez of Chavez Painting, “titled How to Hire a Professional Contractor”. Mike has built a successful painting business from the ground up, and really knows his stuff. A big part of his success lies in the fact...
Welcome to the New Smart Monkey Design!

Welcome to the New Smart Monkey Design!

We had some downtime during the last holiday season, so we took advantage of it by completely redesigning smartmonkeydesign.com! It’s amazing to me how quickly a website can start to look outdated, and our website was no exception. In fact, sometimes web designer’s...
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