Writing For the Web vs. Writing For Print

Writing For the Web vs. Writing For Print

Long before I became a web designer I was a dance instructor. I taught for many years, and during that time I noticed something funny. Musicians often had a difficult time learning to dance. It seemed counter-intuitive considering that music is the driving force...
8 Common Mistakes Small Businesses Make with their Websites

8 Common Mistakes Small Businesses Make with their Websites

We work a lot with small business owners, and there are a number of mistakes we see people make that can be easily avoided. Any one of these mistakes can have a large impact on the success of a website. Here are 8 common mistakes, and what you can do about them. 1....
The Power of Emotions – or, The Dreaded Wall of Text

The Power of Emotions – or, The Dreaded Wall of Text

The term hero image is used by web designers to describe large images that take up most of the page. You may have noticed a trend towards using hero images more and more in the last few years. The reason for this trend is simple. Large images increase sales. In fact...
Looks Matter (and so does size)

Looks Matter (and so does size)

Last year there was a university study done which showed that visitors of websites which used large images were 30% more likely to buy whatever service or product the website was advertising. Just look around the web a bit and you’ll see the Hero Image trend is...
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