So you’re thinking about a new or redesigned website and you’re overwhelmed by the choices in platforms. We recommend you consider building your site with WordPress. Yes, we freely admit we’re biased, and we’ll tell you why. Here are six reasons to use WordPress for your website.
1. WordPress is open source
What is open source, you ask? Open source means the original source code has been made freely available and can be modified and redistributed by anyone. There are a number of benefits to using open source. For one, there is a high level of scrutiny for the software. The WordPress community is enormous, and because anyone can look at the source code, problems get found and fixed more quickly than if there was only a small team of developers working on it. This also means that it’s almost impossible for there to be anything questionable in the code, because it would be exposed very quickly. The level of trust in WordPress within the WordPress community is very high, because you know that nothing unsavory is hiding behind the veil of “proprietary” software.
2. WordPress is flexible & extensible
What kind of website do you need? Chances are, it can be built with WordPress. The flexibility of WordPress comes from the use of plugins to extend it’s functionality. This means that WordPress gives you a strong framework to start with, but it’s easy to add small programs to get the look or function you need. Anyone can build a plugin and submit it to the official WordPress plugin repository, which currently sits at 47,765 plugins and growing.
3. WordPress was built for SEO
SEO (Search Engine Optimization) is crucial if you want your site to rank high in Google. If your site is not showing up on the first page of a Google search, it might as well be invisible. The websites that show up on the fist page of a Google search get 94% of the traffic. Sharing the bottom 6% of traffic with the nine other sites on the second page just isn’t enough to sustain or grow most businesses. Let’s not even get into sites that are even further down in the rankings. WordPress was built with SEO in mind, so right out of the gate a WordPress site is easier for Google to index. Add plugins that allow you to tweak SEO settings to your heart’s content, and you’re on the path to getting found by more people.
Of course, SEO is an ongoing endeavor, so we highly recommend working with an SEO professional.
4. WordPress was built for security
If you’ve read other blog posts from us you know that we’re very security focused in our website development. It’s not a matter of if someone attempts to hack your website, but when. WordPress was built to make security easy to set up, and security plugins make it even easier to secure your site.
From time to time we’ve heard someone say, “but I heard WordPress sites get hacked a lot.” In a sense this is true, WordPress website do get hacked more often than anyone is comfortable with. However, it’s not a matter of weak security as much as it is the staggering number of WordPress websites out there. Fully 26% of websites worldwide are built with WordPress, and more than 50,000 new WordPress sites are built every day. So while the number of hacked sites might seem high at first, knowing that there are millions upon millions of WordPress sites puts a little perspective on that statistic.
In the image below you can see that WordPress is actually MORE secure than the other Content Management Systems available.
5. WordPress is easy to use
Speaking of Content Management Systems (CMS)… WordPress is a great choice if you want to make regular content updates, but aren’t so tech savvy. With a CMS you don’t need to know a lick of code to make changes, add pages, or any number of other tasks. There is a learning curve with any platform, but WordPress is one of the easier options available.
6. You’re not locked in to a specific host
DIY web builders have gotten more advanced in the last couple years, but you’re stuck hosting your website on their servers if you want to use their service. If you build a website using one of the DIY builders like Squarespace, Wix, or Weebly and you decide you no longer like their service, too bad. You can’t just move your site. With WordPress you can choose which host you want to use, and you can just up and move to a new host any time you want.
Take all these items into account, and it’s no wonder millions of people around the world choose WordPress for their websites. If you’re thinking of having a website built, it’s worth taking a good look at WordPress.