We all remember the excitement of getting our first car. If we’re lucky, our parents also prepared us for the realization that owning a car isn’t all fun and freedom. Unless you want to get stranded somewhere, there are certain things that need to happen. Changing your oil, rotating your tires, getting your fluid levels checked, belts tightened, and so on. How well your car runs depends on how well you take care of it.

You can either drive it until it breaks down (and just pray it’s not an expensive fix), or you can extend the life of your car by taking it in for regular maintenance. Your website is the same way, and unless you’ve got someone making sure the engine is still purring, it could break down when you least expect it.

I have found that because of the ubiquitous nature of the internet, there’s a tendency for many people to have a website built, then expect it to just keep running until they decide to take it down. Unfortunately, it doesn’t work that way. I can understand why it might feel like that though, since with a website you don’t see everything that goes into keeping it going. Your hosting company alone spends an enormous amount of resources keeping their servers up and running. Then there’s the entire infrastructure that brings the signal, whether it be a modem or cell signal, to your location. If you really dig into the details, it’s fairly mind-boggling that the internet works at all.

The infrastructure that allows you to access the internet is much like the infrastructure that allows you to drive around. All the roads, bridges, gas stations, light signals, etc, are critical, but you’re not directly responsible for maintaining them. You are however, responsible for your own car, and it’s your choice whether it’s a positive or negative experience.

If you have a WordPress website and it’s not being actively maintained, we’d love to talk with you. Don’t let your “out of sight, out of mind” become your out of commission.

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